Customer Intelligence

Web Strategy: Tools & Tactics
Web Strategy is the translation of organizational objectives and values into high-level management directives for the Web. A Web strategy works with your business strategy to create a website that meets your business goals. After you have configured a Web Presence, your next step will be to know how your website can meet your goals (business).

Strategy includes community, personalization, your content, ecommerce. Business websites have special needs and are different from personal Web pages. A Web strategy should address not just how an organization will address the wants and needs of its customer or user base, but also how the organization will make that user experience happen operationally.

Our Strategy:
Engaging Customers on your Website:

  • Ecommerce platforms and rich media-embedded user interfaces.
  • Integration with backend applications, databases and APIs.
  • Development and maintenance of social engines/community portals.
  • SEO, blogging and Web Analytics.

Marketing Analysis:
Diagnosis of customer communication issues. Development of reporting/analytical tools to monitor activities, open/click metrics, and a range of reports (strategy analysis, marketing plan, business plan, customer communication plan, competitive analysis, etc.)

Email Marketing Campaign Management:
List generation, segmentation, targeting and customization, content management, scheduling/delivery and follow-up, post campaign analytics.

Wincito Offers:
A team of specialists who will synergize with you to generate innovative ideas, empowering you to engage your customers in meaningful ways. We have a giant frame of reference that includes experience with nonprofits, small businesses and Fortune 500 clients. Our comprehensive, customized strategy addresses every issue you might be facing.
For further information feel free to

Call us at 040 - 49172700 or email: bizdev@wincito.com for assistance.